E-Commerce Sales Job Details

E-Commerce Sales

Thailand

Bangkok

3401

LG Electronics (Thailand) Co., Ltd

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About this role

Responsible for driving sales growth, profitability, and market share across major e-commerce platforms through both 1P and 3P business models.

The role will manage platform relationships, commercial planning, assortment strategy, promotional investments, and operational execution to achieve sales and profit targets.

What you'll do

1. E-Commerce Sales & Business Management

Develop and execute annual and monthly sales plans to achieve revenue, market share, and profitability targets.
Manage overall performance of key e-commerce platforms such as Shopee, Lazada, TikTok Shop, and other marketplaces. (Not specific)
Monitor sales trends, platform performance, and competitor activities to identify growth opportunities.
Drive category and channel growth through strategic assortment planning and campaign execution.

2. 1P Business Management

Manage direct business with platform key accounts and buying teams.
Negotiate annual commercial terms, visibility packages, promotional support, and trading agreements.
Forecast demand and coordinate with supply chain teams to ensure stock availability.
Optimize pricing, margin, and promotional investments to maximize sales and profitability.

3. 3P Business Management

Drive seller performance through assortment expansion, pricing governance, and promotional planning.
Monitor seller compliance regarding pricing policy, brand image, and operational standards.
Identify opportunities to increase platform penetration through new sellers and categories.
Support sellers with campaign planning, traffic generation, and conversion improvement initiatives.

4. Commercial & Campaign Management (1P&3P)

Lead major platform campaigns including 1.1, 2.2, 3.3, Double Digit campaigns, Mega Campaigns, and Brand Days.
Optimize campaign investment and ROI through data-driven planning.
Manage promotional mechanics, vouchers, platform funding, affiliate programs, and media support.
Collaborate with marketing teams to increase traffic, conversion, and customer acquisition.

5. Performance Analytics & Reporting (co-work with Performance marketing)

Analyze GMV, Net Sales, Market Share, Traffic, Conversion Rate, AOV, Profitability, and ROAS.
Develop action plans based on performance insights and market trends.
Prepare regular business reviews and management reports.
Provide recommendations to improve customer experience and sales productivity.

6. Cross-Functional Collaboration

Work closely with Marketing, Digital Marketing, Supply Chain, Finance, Product Management, and Customer Service teams.
Ensure end-to-end execution from planning to operational delivery.
Collaborate with regional and headquarters teams for strategic initiatives and best practice sharing.

What you'll bring

2+ years of experience in E-Commerce, Key Account Management, Marketplace Management, or Digital Sales.
Strong understanding of both 1P and 3P marketplace business models.
Experience managing Shopee, Lazada, TikTok Shop, Amazon, or similar platforms.
Strong analytical and commercial negotiation skills.
Advanced Excel proficiency preferred.
Excellent stakeholder management and communication skills.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.