We're looking for a Home Appliance (HS) Product Marketing Manager — built-in category to lead end-to-end outbound marketing for the Built-in appliance category (refrigeration, cooktops & ovens, dishwashers, etc.) and drive brand awareness and revenue growth in the UK.

1. Marketing Strategy & Planning

· Build up target audience understanding and define their needs, wants, and local preferences

· Define brand and product value positioning through comprehensive analysis of product benefits and competitor positioning

· Build up marketing message houses to be clear on tagline, hierarchy of message, and reason to buy

· Analyse marketing performance by consumer experience journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation

· Work with other marketing teams to plan the effective and efficient communication channel to achieve the target KPIs and business goal

· Accountability for the project, deadlines, and budget management

· Manage key KPIs, track monthly, and set up action plans when necessary

2. Product Launches (NPI)

· Liaise with the sales team & product team to understand business strategy and product line-up strategy

· Create and develop localised message and assets in compliance with the global brand guideline

· Conduct regular meetings with stakeholders to check progress of product launches and run the campaigns

· Play the role as a project manager of the product launch process, which starts 7 months before the target launch date

· Liaise with HQ, sales team, and product team to meet critical timelines throughout the launch cycle

· Manage PDP (Product Detail Page) creation and PIM system operations for LG.com

3. Campaign Activation

· Be in a leading position on various projects led by local or head office and proceed the project in a timely manner

· Collaboratively work with the marketing agency to deliver strategy and help them design activities to meet the purpose successfully

· Brief and deliver consistency of creative and messaging across all channels

· Manage relationship with the agency for campaign progress checks, stock verification, and scope of work setup

· Acquire final reports and provide data analysis feedback to stakeholders.

4. Digital & Content Marketing

· Support localisation of various assets to deliver marketing messages effectively for all touch points

· Support SEO article creation via HQ AI tools

· Support consumer review campaigns: identify new models, budget & voucher code discussions, and campaign operation & management

5. Partnership & Promotion

· Set up the partnership strategy and plan for the year

· Collaborate with brand partners on activations that allow us to maximise brand exposure and gain new potential customers

· Manage relationship with partners and liaise with the internal team and partners’ team to work together

· Manage overall projects, decide schemes of promotion & timeline, and set up consumer experience of the promotion claim

· Operate the promotion and follow up the progress

· Data analysis with final results presentation

6. Event & Agency Management

· Understand business objective and role of events.

· Find suitable events (with analysis of pros & cons)

· Discussion of workscope, and arrangement of all function and project planning

· Set-up schedule, breakdown, product delivery to venue/arrangement, food/coffee coordination

· Event merchandising, offline-to-online integration, and event agendas

· Creating contents for events, posting social updates, sending thank-you emails

7. Data-Driven Performance Management

· Track key KPIs monthly and establish corrective action plans when needed

· Optimize channel-level budget allocation and deliver ROI insights

Essential Qualifications

· Bachelor's degree or higher in marketing, business, product development, or related field (or equivalent experience)

· 4+ years in B2C consumer goods product & brand marketing; home/appliance/electronics background preferred

· End-to-end management of large-scale campaigns and product launches — strong command of timelines, budgets, and KPIs

· Ability to analyse marketing performance and derive consumer insights; comfort making data-driven decisions

· Ability to work closely with agencies and internal creative teams to turn strategy into compelling, on-brand execution

· A "people person" who thrives on stakeholder management, candid communication, and problem-solving with empathy

Preferred Qualifications

· Kitchen appliance domain knowledge: Understanding of market trends and consumer needs around cooktops, ovens, hoods, and refrigeration

· UK-/European market experience: Familiarity with key UK retailers (John Lewis, Currys, Wren Kitchen etc.) and channel marketing dynamics

· Event or Trade show experience or B2B/B2C integrated marketing experience

· Digital marketing tool proficiency: Google Analytics, SEO/SEM fundamentals

· Understanding of subscription/D2C business models — LG is aggressively scaling this area and a candidate who grasps the implications is a strong asset

Working Hours

37.5 hours per week; however, flexibility required in order to fulfil role and responsibilities

Salary Range

Competitive

Benefits

• Pension
• Private Healthcare for Employee & Family
• 25 Days’ Annual Leave (+ Public Holidays)
• Staff Discount
• Subsidised Cafeteria

Equal Ops Statement

LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.

Right to Work

Please note: to be considered for this role, applicants must already possess the right to work legally in the United Kingdom.