Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. 
 
With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.
 
Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

What you'll do

• Support the development and execution of integrated marketing plans, with a strong focus on New Product Introduction (NPI) campaigns

• Lead or participate in communication concept development to maximize product launch impact

• Plan and execute ATL/BTL materials including offline and digital assets, in-store POP, and product collaterals in collaboration with creative agencies

• Manage in-store visibility including POP development, shopfront display, fixtures, and retail experience (e.g. wall units, window displays, booths)

• Develop and align POP timelines with GTM/ ISM strategy, and sales priorities

• Execute marketing activities with excellence and ensure consistency across all touchpoints

• Monitor and track campaign and NPI performance to derive insights and optimize future planning

• Handle event execution and on-ground activation

• Manage monthly marketing budget tracking, accruals, and system input

What you must have

• Degree in Marketing, Business, or related disciplines

• Minimum 3 years of relevant experience, preferably in consumer electronics or FMCG

• Strong command of written and spoken English and Chinese

Nice if you have 

• Excellent communication and presentation skills, with the ability to collaborate across different functions and cultures

• Detail-oriented, self-motivated, and well-organized

• Able to work under pressure and manage tight timelines

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.