Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. 
 
With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.
 
Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

Employment Type: Full-time/Permanent

Location: Full On-site

Department: D2C Sales

Reports To: D2C Sales Team Leader

About the Role:

This role is pivotal in driving lead generation and customer acquisition through comprehensive B2B marketing strategies. The position oversees the execution of marketing initiatives across various channels, including digital ads, email, and partnerships, ensuring campaigns are well-coordinated and delivered on time. The E-Commerce Digital Marketing Manager analyzes campaign performance, adjusts tactics as needed, and collaborates with sales, product, and design teams to align marketing efforts with overall business goals. Additionally, the role tracks key performance indicators and develops reports for stakeholders, ensuring continuous improvement in marketing outcome.

Responsibilities:

• Create and implement comprehensive B2B marketing strategies aimed at driving lead generation and customer acquisition.
• Lead the execution of marketing initiatives across multiple channels, including email, digital ads, and partnerships.
• Manage the end-to-end process of marketing campaigns, ensuring seamless coordination across teams and timely delivery.
• Continuously analyze and adjust campaign tactics based on performance metrics and market shifts to maximize results.
• Track and evaluate the effectiveness of marketing efforts, focusing on key performance indicators such as lead conversion and sales growth.
• Develop detailed performance reports for stakeholders, highlighting successes, obstacles, and areas for future improvement.
• Work in conjunction with sales, product, and design teams to ensure marketing initiatives align with overall business objectives.
• Incorporate feedback from sales and product teams to fine-tune marketing strategies and improve campaign outcomes.
• Stay informed on B2B marketing trends, competitor strategies, and emerging technologies to ensure competitive positioning.
• Propose and integrate innovative marketing tools and techniques to keep marketing efforts fresh and impactful.

Qualifications:

• Bachelor’s degree in business administration, Marketing, or a related field.
• Minimum of 5 years of experience in marketing, preferably within a B2B environment, focusing on customer acquisition and relationship management.
• Strong proficiency in CRM platforms such as Salesforce, HubSpot, or similar, with a proven ability to manage customer data and optimize sales funnels.
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and work across various teams to achieve business objectives.
• Advanced knowledge of marketing automation tools (e.g., Marketo, Pardot) and digital marketing strategies such as email marketing, content creation, and social media marketing.
• Strong analytical skills, with the ability to interpret data, generate reports, and make data-driven decisions that improve marketing performance and ROI.
• Exceptional communication and interpersonal skills, capable of leading cross-functional teams and collaborating with external partners and stakeholders.
• Strong proficiency in CRM platforms such as Salesforce, HubSpot, or similar, with a proven ability to manage customer data and optimize sales funnels.
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and work across various teams to achieve business objectives.
• Advanced knowledge of marketing automation tools (e.g., Marketo, Pardot) and digital marketing strategies such as email marketing, content creation, and social media marketing.
• Strong analytical skills, with the ability to interpret data, generate reports, and make data-driven decisions that improve marketing performance and ROI.
• Exceptional communication and interpersonal skills, capable of leading cross-functional teams and collaborating with external partners and stakeholders.

Why Join Us? 

We believe in fostering a culture of innovation, collaboration, and growth. As part of our team, you'll have the opportunity to work on cutting-edge PR and marketing campaigns alongside a diverse group of talented professionals. We offer competitive compensation, continuous learning opportunities, and a work environment that values your ideas and contributions.

Ready to Take the Next Step?

Apply today and be a part of something bigger. We don't just build careers; we build futures. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.